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Your business doesn’t have to be a household name or a high-budget operation to benefit from video marketing, but your company needs a story. That’s where producing corporate videos comes in — and why you’re going to want to prepare for it before you start shooting.

Remember, the purpose of corporate video is not only telling potential customers about what you do, but motivating them to take action. 

You might have a great story, but if viewers don’t find it compelling enough — or you haven’t taken the time to create a script and plan in advance — they’re going to change the channel.

Fortunately, there’s a lot that goes into creating a successful corporate video beyond just filming one. In this article, we’ll go over the most important steps you need to take before filming begins.

Setting Your Budget

This is usually the first step a production company will take in developing a corporate video project. The budget you set will help determine the size and scope of the project, as well as how quickly it can be shot. 

It’s best to have an idea of what your budget is going to look like before you even sit down with a production company. That way, you won’t be disappointed when they give you a quote and you’re unable to move forward with the project.

Developing a Script 

One of the most important aspects of any video is the script. This will determine not only what’s said on camera, but also how it’s formatted and shot. 

A good script will be engaging and motivate viewers to take action. If you’re not sure how to write a good script, there are plenty of resources available online, or you can enlist the help of a professional writer.


Once the script is finalized, it’s important to storyboard it. This will help give the video a visual layout and determine what kind of shots will be needed. 

Storyboarding can also help identify any potential problems with the script before filming begins.

Checkout the best story board software.

Choosing a Production Company 

Now it’s time to choose a production company. This can be a daunting task, but there are a few things you can do to make it easier. 

First, ask around for referrals. Friends and family members may have had a good (or bad) experience with a production company in the past. 

Second, take into account the company’s style. Do they produce videos that are similar to what you’re envisioning? Or do they specialize in a different type of video?

Casting Talent 

In most cases, you’ll need to cast a few people for your corporate video. Since the success of any video relies mostly on its script, it’s important to choose actors who can deliver good dialogue and convey emotion. Try asking around with local acting agencies or talent services if you’re having trouble finding talent on your own.

The production company you hire will help cast the right talent for your video so you don’t have to go through the trouble of finding performers who can nail their lines — and look good on camera too.

Shooting the Video 

When it comes time to film, make sure you or one of your company representatives is present during the entire process. This will help ensure the video adheres to your vision. 

Be sure to give feedback when necessary, but remember that it’s usually best not to interfere with the production crew while they’re doing their job.


If you have a tight deadline, then post-production can be one of the most important steps in the video-making process. This is where all of the footage is edited and put together, and it can take anywhere from a few days to a few weeks. 

Make sure you’re clear on what your deadline is and be prepared to pay a rush fee if necessary.

In the end, producing a corporate video isn’t nearly as complicated as people make it out to be. But it does require planning, time, and effort — which is why so few companies choose to do them. 

Luckily, with the steps you’ve taken in this article, you’re already ahead of your competitors. 

Do you have a business that needs to create a video? Message us we can help.