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What is webcasting? It’s a video production that is transmitted over the internet.

Anytime, anywhere in the world, if you have an internet connection and some equipment, you can stream your videos live to anyone who wants to watch it. All you need is a computer with audio/video inputs (webcams work fine), an Internet connection, and any kind of software that will allow you to stream video (such as Windows Media Encoder or Quicktime Broadcaster). You can find links to software by doing a Google search for “video streaming” or “online video streaming.” Now you are ready.

The equipment that is most important when you are creating your webcast is the video camera. The quality of your webcast will be based on the quality of your video footage. If you are using a digital video camera, make sure that it is set to the highest quality setting. If you are using a camcorder, make sure that you have the best possible tape in it.

If you are going to be in the same room as your video equipment, make sure that you are in an area with decent lighting. If you are in another room, make sure that there is good lighting for wherever you will be standing or sitting when you are broadcasting.

If your goal is to increase sales or drive traffic to your website, this article should give you the basic understanding of the technology you will need to produce a webcast. You may want to consult with a video production company that specializes in webcasting to get the best results.

When planning your webcast, keep the following in mind:

Your audience – who are you trying to reach? 

The message you want to deliver – what do you want your viewers to know or do?

Your time frame – how long will your webcast be? 

Your location – where will you be when you are webcasting? 

Your budget – how much money do you have to spend on production?

Once you have answered these questions, you can begin planning your webcast.

When choosing your video footage, keep in mind the following:

The content of your webcast – what do you want to say? 

Your audience – who is watching? 

Your location – what is in the background? 

The time of day – during the day or at night? 

Your budget – do you want to shoot this on film or tape?

The production value of your webcast is how it will be perceived by the viewer. If the quality of your footage is poor, it will degrade the quality of your webcast and possibly turn off viewers. Keep in mind that there are limitations with streaming video over the internet, for example, you might not want to shoot with a shaky camera because it will be difficult to watch. Poor lighting is also something that can turn viewers off very quickly.

When deciding what type of shots to use for your webcast, keep the following in mind:

The content of your message – do you need close-ups or long shots? 

Your video footage – do you have steady shots or shaky ones? 

The qualities of your location – are the ceilings high or low? 

The appearance of your webcast – will it look professional or amateurish?

You may want to incorporate a variety of shots in order to keep the viewer interested. For example, if someone is talking to the camera, you might want to cut to a close-up shot of their face and then back to a long shot of the room. This will keep the viewer’s attention focused on what is happening.

When it comes to audio for your webcast, there are a few things you need to keep in mind:

The quality of your audio – is it clear and does it sound good? 

The type of microphone you are using – will it pick up all the sound or just the person speaking? 

Your location – is there a lot of background noise? 

Your audience – how far away from the microphone are they? 

There are a few different types of microphones that can be used for webcasts, including hand-held or lavaliere. If you are using a handheld microphone, make sure the person speaking is holding it up to their mouth and is not too far away from it. Handheld mics usually work best when there is only one person speaking so the camera can cut back to them after they are finished with the current thought. If there are multiple speakers, you may want to use lavaliere microphones that clip onto people’s clothing. This will cut down on background noise and make sure only the person speaking is picked up by the mic (rather than their neighbors).

When it comes to lighting, keep the following in mind:

The amount of light – is it too bright or too dark? 

The type of light – is it natural or artificial light? 

Your location – are there any windows where the light is shining in? 

The time of day – is it during the day or at night? 

Lighting can make a huge difference in the overall quality of your webcast. If you are shooting outside, make sure there is no sun shining directly on the person speaking and that their face isn’t too dark (blocking off overhead lights can help). If it is inside, make sure the scene is not lit with only one lamp because it will cast odd shadows on people’s faces.

Now that you have all of this information, it’s time to start planning your webcast! 

Do you have more questions about webcasting? Comment down below!